Writer: Blair Fannin, 979-845-2259, email@example.com
Contact: Dr. Jason Cleere, 979-845-6931, firstname.lastname@example.org
COLLEGE STATION – A comprehensive cattle market outlook will be one of the featured presentations during the general session of the 62nd Beef Cattle Short Course at Texas A&M University in College Station Aug. 1-3.
During the Aug. 1 general session, Duane Lenz, market analyst with CattleFax, will give an overview of the current cattle market and trends heading into the fall production cycle, said Dr. Jason Cleere, conference coordinator and Texas A&M AgriLife Extension Service beef cattle specialist, College Station.
“Lenz will discuss the contributing factors associated with the dramatic decline in cattle prices last fall and why it caught most by surprise,” Cleere said. “Then he will discuss the latest trends that are affecting our current cattle prices and give an overview of what we can expect with regards to supply and demand to finish out the year.”
Also during the general session, Dr. Ted McCollum, AgriLife Extension beef cattle specialist, Amarillo, will discuss hot issues affecting the beef industry. Dr. Brad Morgan, director of protein for Performance Food Group, will present Who is Our Beef Consumer and What Will They Want 20 Years From Now? Brian Bledsoe, Southern Livestock Standard meteorologist, will provide a weather outlook.
The short course is the premier beef educational event in Texas, attracting more than 1,400 attendees annually, Cleere said. It features 20 sessions covering basic practices, new technologies and other important industry topics. These sessions provide participants with an opportunity to choose workshops based on their level of production experience and the needs of their ranch.
Participants can earn nine Texas Department of Agriculture pesticide continuing education units if they are already licensed, Cleere added.
An industry trade show will be held during the event, featuring more than 120 agricultural businesses and service exhibits.
Registration is $180 per person before July 25 or $220 afterwards. It includes educational materials, a copy of the 600-page Beef Cattle Short Course proceedings, trade show admittance, admission to the prime rib dinner, lunches, breakfasts and daily refreshments.
Registration information and a tentative schedule were mailed to previous participants in May, but also can be found on the short course website at http://www.beefcattleshortcourse.com. Producers can register at the website or by contacting Cleere at 979-845-6931.