The Texas A&M AgriLife Extension Service office in Amarillo will host a Master Marketer program on Feb. 12-13. 

A hand holding cattle feed, which will be discussed with other grains and commodities during the Building a Marketing Plan for Feed Grains program
The Texas A&M AgriLife Extension Service office in Amarillo will host a Master Marketer program on Feb. 12-13. (Michael Miller/Texas A&M AgriLife)

The program, “Building a Marketing Plan for Feed Grains,” will be held at the Texas A&M AgriLife Research and Extension Center at Amarillo, 6500 W. Amarillo Blvd., from 9 a.m. to 4 p.m. each day. 

The cost of the course is $50, which includes lunch, and online registration is available at https://tx.ag/MMAmarillo2025.

Topics and speakers

Day 1

  • Budgets and breakevens, DeDe Jones, AgriLife Extension risk management specialist, Texas A&M Department of Agricultural Economics, Amarillo.
  • Decision making and marketing plans, Mark Welch, Ph.D., AgriLife Extension economist for grain marketing and professor, Department of Agricultural Economics, Bryan-College Station. 
  • Marketing tools, Welch.
  • Weather, Joanne Culin, warning coordination meteorologist, National Weather Service, Amarillo.
  • Crop Insurance, Rachel Myers, Myers Corp Insurance, Claude.
  • Seasonality, Welch.
  • Technical analysis, Welch.

Day 2

  • Legal risks, Leah Davis, Morgan Williamson LLP, Amarillo.
  • Advanced marketing tools, Welch.
  • Trading game, Welch.
  • Fundamentals and forecasting 2025, Welch.
  • Finalizing the marketing plan, Welch.

About the Master Marketer program

The Master Marketer program is an intensive marketing education course during which agricultural producers and others are trained in marketing techniques, marketing plans, technical analysis, futures and options, and many other marketing-related skills. 

The program is designed for agricultural producers and agribusiness leaders who are experienced in marketing commodities and have some knowledge of futures and options markets. 

The Master Marketer program has graduated 1,662 people from 33 trainings held across the state. 

For more information on the program, contact Jones at 806-681-5145 or [email protected].