COLLEGE STATION — A collection of environmental news articles, videos, radio features and educational publications produced by the Texas A&M University department of agricultural communications has been selected as the Best Total Public Relations Program by Keep Texas Beautiful, Inc.
The materials, produced June 1992-September 1993, were honored during the Environmental Expo, sponsored by Keep Texas Beautiful Oct. 15 in Houston.
Entries from across Texas were judged by Public Relations Society of America members for “projects which creatively promoted public environmental awareness,” according to Sue Ann Wade-Crouse, president of Keep Texas Beautiful, Inc.
The agricultural communications department entry included 18 news releases, 10 video news releases, 29 radio features, 22 educational publications and a resource directory — all produced during a 15-month period.
The selections, cited by the judges as being “very broad and deep in comparison to many other organizations,” highlighted projects under way in Texas A&M’s Agriculture Program. Such topics as endangered species, recycling, reduced pesticide use and water issues were covered in the print and broadcast news section. Among educational materials was a book cover on water, an exhibit on enviro-shopping, pamphlets on biological control of pests, fact sheets on recycling and a booklet on oil spills and living organisms.
The public relations effort stems from the agricultural communications department’s role in helping depict the positive contributions Texas agricultural producers, researchers and educators are making to improve the environment.